For the first time ever, Capit-Ale will be available outside Capital One Arena in 16oz cans, 12oz/6pk cans, and draft in select retail locations in the surrounding area. This is an extension of the collaboration launched in 2019, when the Capitals and Devils Backbone launched Capit-Ale India Pale Ale, an easy drinking, hoppy brew. "ALL CAPS is made with real grapefruit juice, smashed into the boards by premium vodka, and it will give Caps fans a punchy new cocktail option to pair with game time." "We're thrilled to welcome the Washington Capitals to our wildly popular Smash ready-to-drink cocktail family with ALL CAPS Smash," said Hayes Humphreys, Devils Backbone COO. To enter and for additional details, visit on Instagram.
Devils backbone beer upgrade#
In honor of the ALL CAPS Smash launch, the Capitals and Devils Backbone are offering a chance to win a pair of tickets featuring a Devils Backbone food and drink upgrade to a regular-season game. cans emblazoned with the Washington Capitals logo in Capital One Arena through the conclusion of the season. ALL CAPS Smash will only be available in 12 oz. in the team's 2021-22 season home opener. 13 when the Capitals host the New York Rangers at 7:30 p.m. This article appears in our August 2016 issue of Washingtonian.The beverage will debut at Capital One Arena on Oct. For drinkers who don’t care about beer politics, this mostly means seeing more Devils Backbone for cheaper, which will piss off many breweries who now have to compete with A-B’s muscle in Devils Backbone’s packaging.” Devils Backbone Brewing in Virginia known for their signature Vienna Lager (and being acquired by Anheuser-Busch back in 2016) announced this week that theyd teamed up with Jake Karamol, a. “Ultimately, this will matter most to those individual consumers who see their beer purchases as statements of their values. “One brewery’s buyout won’t cause a radical shift in the overall DC beer scene,” says Bill DeBaun, editor of. Craft breweries accounted for 12 percent of US beer sales last year, according to the Brewers Association the association wants 20 percent of the market by 2020.Īlthough your average customer might not care, discerning drinkers and local breweries that once competed-or collaborated-with Devils Backbone could feel put out. Moreover, these mergers set back craft beer’s long-term goals. The day the sale was announced, Devils Backbone lost its status as a voting member of the Brewers Association, the craft-brewing industry’s lobby, and brewery cofounder Steve Crandall was forced to resign from its board. By definition, craft breweries produce fewer than 6 million barrels a year-Anheuser-Busch produced 391 million in 2014. Just one thing: Don’t call Devils Backbone “craft beer” anymore. Sell great beer Tell the BeerMenus community Add your business, list your beers, bring in your locals.
Similarly, Devils Backbone Vienna Lager might one day line beer aisles thousands of miles from the company’s Nelson County home. Devils Backbone Brewing Company (AB-InBev) After all, since A-B bought Chicago’s Goose Island Beer Company in 2011, Midwestern favorites such as Goose Island’s IPA and wheat ale have become bar staples around the country-and have retained, perhaps to anti-corporatists’ chagrin, their quality. But Devils Backbone-which opened in 2008 and produced 67,000 barrels last year-is banking on its new owner to scale it up massively. Score: 85 with 1,133 ratings and reviews. There’s a certain logic to that reaction: Craft brewers are by nature experimental and nimble, while major corporations like A-B can be timid and lumbering. Vienna Lager is a Lager - Vienna style beer brewed by Devils Backbone Brewing Company in Roseland, VA.
On social media, beer nerds accused Devils Backbone of selling out and cashing in. Washington’s craft-beer scene reacted with the usual dread that happens when a multinational corporation buys a homegrown little guy. In April, Devils Backbone Brewing Company in Roseland, Virginia, announced it was being acquired by Anheuser-Busch InBev, the world’s largest beer producer.
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